Just a thought about customising your character ( not sure how much customising of characters we are going to include). I was thinking could either have a picture that the player uploads which I'm not that keen on or have the character creation type route. Could have a south park type representation, and you can drag a top, a hat or trainers etc on to a blank body and create your unique character, make him look like you or just a random person, or use pre-created Dizzee character that looks like Dizzee in cartoon. Also if you unlock items such as branded trainers or shirts or caps which we are thinking of doing that helps you advance through the game they could become actually available for you to wear. So for instance you need a pair of "Joe Bloggs" branded trainers as a requirement for doing a TV interview, you get that item then it's available to actually put on your character, you simply go to character creation and drag them on.
If people are able to look at your profile and your pic, then you are instantly bragging by what your wearing like the real world, you can look and think oh look he has "joe bloggs" trainers and he's done the local TV station interview. The same could go for other items and clothes. Again it makes it a bit more personal than just having a game of stats and numbers. It might make it a bit more accessible to the younger players, for one having a character customization process and two having a simple one like I describe above.
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